Micro21
You are a small but mighty micro-business. You want to grow, but you need a game plan to get there. 2021 is going to be your year.
12:30-1:30 PM ET / 11:30 AM -12:30 PM CT / 10:30-11:30 AM MT / 9:30-10:30 AM PT
You want to grow but are not sure where to start? It starts HERE.
Clarity: Prioritize ONE THING to grow your business each month
Accountability: Make sure you get your ONE THING done.
Live Collaboration: You're not in this alone.
Self-paced content: You can work at your own pace and time
Why your why matters
The components of a compelling why
Worksheet: Your Compelling Why
Synthesize your why
Worksheet: Your Idea Activation Plan
Unstick your why
How you know you've nailed it
Do You Know What It Takes To Get Paid By Your Business?
How to use the worksheet
Let's start with your personal expenses
Make your why happen through personal savings
Identify other sources of income
What will you sell?
The cost of running your business
Paying yourself - making everything add up
Final thoughts and support
Thoughts from Ben & Overview Consulting - Mind the BAM
Brainstorming Revenue Streams
Thoughts from Ben & Overview - The Power of Multiple Revenue Streams
Revenue Streams Worksheet
Type 1: Transactional Revenue
Type 2: Recurring Revenue
Type 3: Residual Income
Type 4: Leveraged Income
Culling the list
Introduction
How To Use The Template
Name Your Client
Problem
Threats
Outcomes
You
Alternatives
Who They Follow
Media
Where They Connect
Where They Go
Summary
One-Liner
Using in Your Biz
No Bad Clients, Just Bad Fit
Finding Your Bad Fits
Barriers To Entry
Exit Gracefully
Closing Thoughts
A game of cornhole
Team Discussions
Turning your why into measures that matter
Two main types of measures
Mapping your why to measures
Unstick your measures
How to refine your measures this month
Turning measures and actions into targets
Decide on your measurement philosophy
Results Targets: Set your dates and figure out your time
Action Targets: Types and how to use them
Results Targets: How to calculate money targets
Action Targets: Tips for specific business areas
Time to do the math!
Unsticking your targets
This month make it solid
From "what do I know" to "what could I be missing"
The components of a growth system
Worksheet: Business Self-Review
Before you start - people that matter and how to score
Evaluating your operating system part 1 - your strategy
Evaluate your operating system part 2 - your plan
Evaluate your operating system part 3 - your execution
Evaluate your growth applications - your shared functions
Evaluate your growth applications - your market
Close loose ends and capture your ideas
Moving from evaluation to focus areas
What makes a good focus area
Mapping techniques
Prioritize your focus areas
Put your focus areas to paper
Unstick your focus
Decide on your focus and notice what shifts
Turn general opportunities into specific changes
What is a system and how it helps you reclaim time, money, impact, and sanity
Evaluate what systems are important
Worksheet: System Inventory
Deep dive your systems
Finance deep dive
Sales deep dive
Marketing deep dive
Delivery deep dive
People and strategy deep dive
Unstick your systems
Pull the pieces together
Turning focus into action
What is a good sized chunk for you
Plan out your actions for your top focus areas
Unstick your plans
This month - take action
Making it happen
The importance of routines on follow-through and learning
What is a successful routine
Create your routine
Worksheet: Define your performance and planning routines
Bring it all together - create your first mid-term plan
Worksheet: Map your plan
Unstick your performance
They keys to your success
Reflect, commit, partner, and get it done
Discussion Time: What was most valuable to you?
To Be Released
Growing isn't easy. But it is doable. All you need is a guide and a plan that is broken out step-by-step.
1-2 hours of homework each month using 5-15 minute videos and worksheets you can break across weeks
Prioritize the live sessions with Jess, Ben & your cohort on the 1st Monday of every month over lunch-ish (depending on your time zone)
Apply the learnings to your business in between sessions. There will be resources if you need help working out the kinks.
Business Owner reviews
Jenny's expertise and tools have helped me organize, analyze, revise, and operationalize all the ideas I have jumping around in my head. The program is so...
Read MoreJenny's expertise and tools have helped me organize, analyze, revise, and operationalize all the ideas I have jumping around in my head. The program is so brain-friendly - structure to capture and organize the parts and big picture dreaming, connection, and inspired impact to fuel and fill the structure.
Read LessWhile I already sort of knew how to run a business after 20 years of wearing many hats at a small agency, I was pulled into so many directions and was wingin...
Read MoreWhile I already sort of knew how to run a business after 20 years of wearing many hats at a small agency, I was pulled into so many directions and was winging most of it, just like we had done at the previous agency. Procrastination and doubts were always present. I know how to prioritize the work the clients hire me to do, but I didn't know how to prioritize my own work. This course has helped me tremendously by bringing clarity to my personal and my business goals, along with the soft and hard tools to execute on them. I would greatly recommend it to anyone who is not 100% on top of things.
Read Less