Course curriculum

  • 1

    Overview and context

  • 2

    Week 1: Find your why

  • 3

    Week 2: Measures that matter

    • Turning your why into measures that matter

    • Two main types of measures

    • Mapping your why to measures

    • Unstick your measures

    • How to refine your measures this week

  • 4

    Week 3: Evaluate your business

    • From "what do I know" to "what could I be missing"

    • The components of a growth system

    • Worksheet: Business Self-Review

    • Before you start - people that matter and how to score

    • Evaluating your operating system part 1 - your strategy

    • Evaluate your operating system part 2 - your plan

    • Evaluate your operating system part 3 - your execution

    • Evaluate your growth applications - your shared functions

    • Evaluate your growth applications - your market

    • Close loose ends and capture your ideas

  • 5

    Week 4: Choose where to focus

    • Moving from evaluation to focus areas

    • What makes a good focus area

    • Mapping techniques

    • Prioritize your focus areas

    • Put your focus areas to paper

    • Unstick your focus

    • Decide on your focus and notice what shifts

  • 6

    Week 5: Build your growth system

    • Turn general opportunities into specific changes

    • What is a system and how it helps you reclaim time, money, impact, and sanity

    • Evaluate what systems are important

    • Worksheet: System Inventory

    • Deep dive your systems

    • Finance deep dive

    • Sales deep dive

    • Marketing deep dive

    • Delivery deep dive

    • People and strategy deep dive

    • Unstick your systems

    • Pull the pieces together

  • 7

    Week 6: Chunk your actions

    • Turning focus into action

    • What is a good sized chunk for you

    • Plan out your actions for your top focus areas

    • Unstick your plans

    • This week - take action

  • 8

    Week 7: Set your targets

    • Turning measures and actions into targets

    • Decide on your measurement philosophy

    • Results Targets: Set your dates and figure out your time

    • Results Targets: How to calculate money targets

    • Action Targets: Types and how to use them

    • Action Targets: Tips for specific business areas

    • Time to do the math!

    • Unsticking your targets

    • This week make it solid

  • 9

    Week 8: Manage to perform

    • Making it happen

    • The importance of routines on follow-through and learning

    • What is a successful routine

    • Create your routine

    • Worksheet: Define your performance and planning routines

    • Bring it all together - create your first mid-term plan

    • Worksheet: Map your plan

    • Unstick your performance

  • 10

    Epilogue: Pulling it all together

    • They keys to your success

    • Reflect, commit, partner, and get it done

    • Discussion Time: What was most valuable to you?

What people are saying

Business Owner reviews

5 star rating

Actionable Inspriation

KARA SCHOMMER

Jenny's expertise and tools have helped me organize, analyze, revise, and operationalize all the ideas I have jumping around in my head. The program is so...

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Jenny's expertise and tools have helped me organize, analyze, revise, and operationalize all the ideas I have jumping around in my head. The program is so brain-friendly - structure to capture and organize the parts and big picture dreaming, connection, and inspired impact to fuel and fill the structure.

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5 star rating

Clarity and focus instead of doubts and procrastination

Uta Moncur

While I already sort of knew how to run a business after 20 years of wearing many hats at a small agency, I was pulled into so many directions and was wingin...

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While I already sort of knew how to run a business after 20 years of wearing many hats at a small agency, I was pulled into so many directions and was winging most of it, just like we had done at the previous agency. Procrastination and doubts were always present. I know how to prioritize the work the clients hire me to do, but I didn't know how to prioritize my own work. This course has helped me tremendously by bringing clarity to my personal and my business goals, along with the soft and hard tools to execute on them. I would greatly recommend it to anyone who is not 100% on top of things.

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star rating

You've got what it takes

It's time to give flight to your ideas